Privacy Policy & Disclaimer

Hello there you curious beer adventurer you!

Please pause your quest for adventure for a second while we get serious for a bit about your privacy and the usage of our site, which is subject to a disclaimer, a copyright notice, and privacy policy.


CraftBru (Pty) Ltd, that’s us, maintain this website for easy public access to information about our business, and info about craft breweries and festivals found in South Africa and other parts of the world. We aim to keep this info current and accurate, and if errors are brought to our attention, we endeavour to correct them.

However, aside from our own tour information, we accept no responsibility or liability whatsoever with regards to the information on this site.

The information on this site that isn’t about CraftBru (Pty) Ltd is:

  • an aggregate of information sourced from official channels, online and offline;
  • not necessarily comprehensive, complete, accurate or up to date;
  • sometimes linked to external sites over which we have no control and assume no responsibility for;
  • definitely not professional or legal advice;

We strive to have zero technical errors, but we cannot guarantee that our site will never be interrupted or otherwise affected by problems. We accept no responsibility with regards to such problems as a result of using this site or any linked external sites.

Copyright Notice

© CraftBru (Pty) Ltd, 2012-2018

All the content (text, images, photos, video, etc.) used on this website, and CraftBru’s social media channels, are the copyright of the respective creators. The rights exist without it having to be mentioned or registered anywhere. All rights are reserved and our content may not be reproduced in whole or in part without the express written permission from the copyright holder.

We do use images from breweries or festivals for the express promotion/exposure of that brand or product, which falls within the DMCA’s Fair Use Policy (Commentary / Criticism / News / Education).

To ask about using any of the content found on this site, please contact us.

Privacy Policy

We are avid Internet users and very weary of the perils of having our info shared without permission or it ending up in the wrong hands. We pledge to treat your data like we would want for our own.

In a nutshell: as far as it’s under our control, we will never use your information, or willingly let it be used, for anything other than related stuff that you give us permission for.


At the time of the last update of this policy (25 January 2018),, our website, generates a few cookies. Essentially a cookie is a bit of information stored in your browser that most sites, this one and virtually every other, uses to do things. WordPress (our site’s content management system) creates some and Google Analytics creates at least 1.

The WordPress Cookie(s) – as far as is known, these cookies persist only for logged in users and then only to remember if you’re logged in or not, and settings related to being logged in. If you didn’t log in, the cookie expires shortly after you leave this site.

The Google _ga Cookie – Cookies can be evil and Google proves why. We use Google Analytics / Tag Manager on this website. It’s an app that records anonymised data about our site visitors, like how many people visited, where they came from (Facebook, search, etc.) and specs like which browser was used, was it desktop or mobile, etc. Nothing is collected that can in any way identify you to us.

However, when you go from this site to another site that also has Analytics on it (very many other sites), your cookie’s data is cross-referenced. Google can, and does, use that cookie data to put together a pretty thorough profile of you and your surfing habits on their servers (ever noticed how that 1 Google ad follows you around the web?), and if you have a Google account can identify you through associated data. Here’s how Google supposedly uses your data and it contains instructions for how to stop them tracking you from site to site.

The Facebook Like button (and perhaps other social media widgets too) does something similar, so if you’re very worried about having your online movements tracked, consider using Tor, or Opera browser, the latter of which comes with a built in VPN, or Firefox Quantum which has advanced privacy controls.

Using our eCommerce System for Bookings or Purchases

Currently you can book tours on and in future you might also be able to buy products though our eCommerce system. For us to be able to offer this functionality you have to be able to log in as a user, for which we need at least an email address, a password and additional information applicable to the relevant transaction.

Our site operates over SSL (https), which makes it very hard for anybody to see the information passed between your browser and our site. Once your password reaches our site, it’s stored as an encrypted string that would also be very difficult to decrypt. Nevertheless, we recommend using a strong password that you don’t use anywhere else. All your other information is not publicly accessible, and we make every effort to secure it against any unauthorized access and data breaches.

The data from payments made on our site is processed and stored offsite by our payment processor (currently Payfast, you can view their Privacy Policy here). CraftBru never receives nor retains any credit card info or financial transaction details beyond whether payment was successfully processed or not, and a transactions reference. In the unlikely event that a data breach on our or our partner’s system becomes known to us, we will communicate the fact to our users as quickly as possible for any mitigations required.

You may request a copy of your date stored with us (if any), and even request such data be deleted, provided such data is not required for compliance with local business, industry and/or tax laws.

Newsletter Info

When you sign up to the CraftBru Monthly newsletter, we need your email address and at least your first name. You can also complete your newsletter profile with your surname, address and birth date. We promise not to visit you at home, ever (unless you invite us for beers and a braai). Instead, we aggregate the towns and/or cities, which is insightful when we’re planning giveaways or promotions, and your birth date (we only ask for the day and month) will enable us to help you celebrate your birthday month with tailored special offers.

The newsletter’s related info is also stored offsite, at the newsletter service we use. We only ever use that info to send the CraftBru Monthly and, in future, perhaps a birthday greeting. The system we use sends out certain additional admin confirmation emails, like when you update your info, or you unsubscribe.

There is always a link in every email that allows you to unsubscribe from the email list, so, heavens forbid, if you ever get bored, you can unsubscribe and you will stop receiving them. You can leave a reason if you want, that would be helpful, but it’s optional.

The service allows us to collect “rewards” in the form of credits. At the bottom of each email you’ll see the service’s logo. If you click that logo, sign up and maybe one day down the line decide to pay for something they offer, we will get credits to use for advanced features, or to pay for sending out our own emails. That would require some form of tracking, so be aware of that. The service we use (and this link would earn us those rewards if you clicked it and signed up for a paid product) is MailChimp.

Competitions & Giveaways

Ah, so after all that talk about never sharing your details, here comes a “BUT”.

We will never give your details to a 3rd party, BUT if you participate in any of the competitions or giveaways we run from time to time that includes a product that isn’t ours, and you happen to win, then we have to hand your name, email and/or phone number, or delivery address, over to the sponsor of said competition/giveaway.

So, by participating in anything from where the winner receives something tangible, you agree that if you are that winner, we can give your required details to the provider of the prize.

We do, to the best of our knowledge, partner with reputable and scrupulous organisations, but once we’ve given your details to them, what they use it for becomes beyond our control. That’s something to consider before participating in a competition or giveaway, on and everywhere else.

Tours Terms & Conditions

If you sign up for our craft beer experiences then there are separate and additional Terms & Conditions that apply. Follow the link to read more.


Aaaand, that’s all of it. If you read this far you totally deserve a beer and we should meet up for one*.

*you’re buying