Privacy Policy & Disclosure

Hello there, beer adventurer. If you landed on this page on purpose, then I’m glad you’re curious about what happens to your information. Below is a list of privacy stuff you might want to know about when you visit

Privacy Policy

In a nutshell: as far as it’s under our control, we will never use your information, or willingly let it be used, for anything other than related stuff.


At the time of the last update of this policy (15 September 2017),, the site, generates a few cookies. Essentially a cookie is a bit of information stored in your browser that most sites, this one and virtually every other, uses to do a few things. WordPress (our site’s content management system) creates some, Google Analytics creates at least 1, and another one is created for the newsletter pop-up.

The WordPress Cookie(s) – as far as is known, these cookies persist only for logged in users and then only to remember if you’re logged in or not, and settings related to being logged in. If you didn’t log in, the cookie expires shortly after.

The Craftbru_monthly Cookie – this cookie is used for only 1 thing and that’s to answer this question: show the pop-up or nah? The cookie is set to disappear after 30 days. When you visit, the site checks to see if that cookie is there, and if it is, it doesn’t show the pop-up.  If it isn’t, it shows the popup once, and sets the cookie for (another) 30 days. That way you should only see the pop-up once a month. There’s no human involvement here and the outcome isn’t sent anywhere, nor otherwise kept track of.

The Google _ga Cookie – Cookies can be evil and Google proves why. We use Google Analytics on this website. It’s an app that records anonymised data about our site visitors, like how many people visited, where they came from (Facebook, search, etc.) and specs like which browser was used, was it desktop or mobile, etc. There’s nothing in there that could tell us any hint of you personally.

However, when you go from this site to another site that also has Analytics on it (very many other sites), your cookie’s data is cross-referenced. Google can, and does, use that cookie data to put together a pretty thorough profile of you and your surfing habits on their servers (ever noticed how that 1 Google ad follows you around the web?). Here’s how Google supposedly uses your data and it contains instructions for how to stop them tracking you from site to site.

Mind you, the Facebook Like button does something similar, so if you’re really worried about having your online movements tracked, consider using Tor, or Opera browser, the latter of which comes with a built in VPN. If you’re at that level of concern however, a simple cookie is probably the least of your worries.

Newsletter Info

When you sign up to the CraftBru Monthly newsletter, you hand over your email address and at least your first name. You can also complete your newsletter profile, which includes more details about you, like your surname and even your address. We promise not to visit you at home, ever (unless you invite us for beers and a braai). Instead, we aggregate the towns and/or cities, which helps with choosing appropriate newsletter sponsors that are relevant to as many subscribers as possible. No point in arranging a giveaway in De Aar when most subscribers are from Cape Town. No offense, De Aar.

The newsletter’s related info is stored off-site, at the newsletter service we use. We only ever use that info to send the CraftBru Monthly, and only once a month (if that is what you subscribed to, in future, who knows, there might also be a weekly you can subscribe to). The system we use sends out certain additional admin confirmation emails, like when you update your info, or you unsubscribe.

There is always a link in each email that will allow you to unsubscribe from the email list, so, heavens forbid, if you ever get bored, you can unsubscribe with 2 or so clicks. You can leave a reason if you want, that would be helpful, but it’s optional.

The service also allows the collection of “rewards” in the form of credits. At the bottom of each email you’ll see the service’s logo. If you click that logo, sign up and maybe one day down the line decide to pay for something they offer, we will get credits to use for advanced features, or to pay for sending out our own emails. That would require some form of tracking, so be aware of that. The service we use (and this link would earn us those rewards if you clicked it and signed up for a paid product) is MailChimp.

Competitions & Giveaways

Ah, so after all that talk about never giving your details to 3rd parties here comes the “BUT”.

We will never give your details to a 3rd party, BUT if you participate in any of the competitions or giveaways we run from time to time that includes a product that isn’t ours, and you happen to win, then we have no choice but to hand your name, email and/or phone number, or delivery address, over to the sponsor of said competition / giveaway.

So, by participating in anything from where the winner receives something tangible, you agree that if you are that winner, we can give your required details to the provider of the prize.

We do, to the best of our knowledge, partner with reputable and scrupulous organisations, but once we’ve given your details to them, what they use it for is beyond our control. That’s something to consider before participating in a competition or giveaway, on and everywhere else.


We (the website and associates) are not sponsored by any brewery, festival or brand. Should this situation change, we will duly note that in a prominent area on so as to remove any doubt.

We do currently offer expanded brewery and festival listings, a sponsorship opportunity for the newsletters and advertorials as far as they relevant to our purpose and the interest of our visitors.

Expanded Listings are easy to distinguish by the fact that they are highlighted on both the brewery and festival listings page, and advertorials are marked as such.

Brewers / event organisers pay for what you see when you click on such a highlighted listing: an expanded, detailed set of information. In the case of the newsletter it’s the sponsor’s box, and for advertorials it’s the article supplied by the advertiser (which we may or may not paraphrase to prevent duplicate content issues).

A paid listing or advertorial does not buy us or our opinions, it’s not an endorsement, we do not become their representative, and we do not like them less or more than before they paid for one of these offerings.

The rest of the listings are free, but basic, beneficial to the brewery or festival, and aides in achieving one of CraftBru’s  goals; sharing craft beer information.

Credit & Copyright

Most – we dare to say all – of the writing on is written or, in the case of press releases and other listings, paraphrased by us or our associates. The photos are a mix of our own photos and, of course, the official logos and formal media provided by breweries and festivals, plus pics sourced from online services that allow reuse.

Whenever we use images from breweries or festivals, they are used exclusively for the promotion of the relevant brand or products, which falls within the DMCA’s Fair Use Policy (Commentary / Criticism / News / Education).

All the text and images used on this website, and CraftBru’s social media channels, are the copyright of the creator, which exists without it having to be mentioned or registered anywhere.

To enquire about using the text or graphic resources found on this site, please contact us. In all instances copyright is reserved, which means you can’t copy it for your own use, commercial or not.

Phew, that’s a lot of text. If you read this far, we should totally meet up for a beer*. Not sure if this makes you feel better or worse though, but at least you know where you stand. When you’re in our neck of the woods (currently between Franschhoek & Paarl), let’s catch up for a beer.

*you’re buying